If you haven’t already seen Mothercare’s Campaign #BodyProudMums then you need too! Thank you Mothercare for joining in with a conversation many of us have been having for some time now & starting a public media conversation about real women’s bodies. It’s about time!

Photos: Mothercare/Sophie Mayanne

When you have a baby the last thing you need to be doing is worrying about loosing weight but this is the situation most women find themselves in. We sadly live in a society where natural bodies are shamed and we are expected to hide our stretch marks in shame, bounce back to our pre-baby weight and not share our new bodies. Well this is something that needs to change.

Mothercare’s new campaign #BodyProudMums features 10 women celebrating the beauty of their post-both bodies, something which is sadly rarely portrayed in the media.

Photo: Mothercare/Sophie Mayanne

Is this enough? No. This is a conversation we need to keep going! We need to keep sharing images of our natural bodies, to keep showing other mothers to be proud of their new body, to embrace it, not to hide it in shame. We need to stop putting pressure on women to “bounce back”.

I personally have wasted the last 10 years of my life hating my body and hiding it away in shame. It wasn’t until my last pregnancy that I started to realise how amazing my body is, what it can achieve and how much it has been through. I’ve wasted all that energy, I’ve inflicted all that negativity on myself and why? Because I thought my body was ugly, that my skin should be smooth, that my stomach should be flat, that it should be like every body you see in the media that is deemed “beautiful”.

This is my why, this is why I work to empower other women to realise how beautiful they are. This is why I want to photograph you at your most vulnerable, to gift you with the realisation of how amazing and beautiful you are.

We need to continue this conversation, share these images, gift the next generation with the power of these images so they can continue the change and share for all these women that are hiding in shame, hide no more, embrace yourselves.

You are amazing.

Sami x


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